The bold white text "SEMIPRESENCIAL UNA" immediately grabs attention against the red background.

The video is a static image with text overlays. The background is a solid red color. The top of the screen features a blue banner with the UNA logo on the left and a smaller logo on the right. The main text is in white, large font, centered on the screen. The text describes a semi-presential and digital university experience. A white rounded rectangle with a red border appears in the lower half of the screen, displaying pricing information. The video has a slow, deliberate pacing, with text appearing sequentially.