The repeating "STUDIA" text and the striking snowflake graphics.

The video opens with a woman working on a laptop, with the word "STUDIA" repeated vertically on a dark background. This transitions to a graphic with snowflakes and text promoting a 40% discount. The discount is specified as being for the first year of integrated master's studies. The ad then highlights "convenient learning" and "high quality of education" with more snowflake graphics. Finally, it shows a split screen of people looking at laptops, followed by a call to action with a website address and a book icon.