The striking diagonal split of colors and the close-up of the man's face.

The video opens with a close-up of a man in a dark collared shirt, looking off to the side. The screen is divided diagonally with a beige section on the left, a white stripe, and a dark grey/black section on the right. Text appears and fades in. The man then turns his head slightly towards the camera and smiles. The video transitions to a black screen with the Purdue University logo and text.