A close-up of a chicken's face.

The ad opens with a close-up of a brown chicken, then transitions to an aerial view of a farm. It then shows a white chicken, followed by footage of feed being sifted and processed. Two men are shown working with equipment, and a close-up of hands holding feed pellets. The ad concludes with an aerial view of a rural road leading to farms and a final screen with text and the Penn State logo.