The transition from a pedestrian signal to a woman walking purposefully down a city street.

The ad opens with a pedestrian signal showing a red hand, then changing to a walking person. A woman in a business suit walks down a city street, her reflection visible in a glass building. The scene transitions to aerial shots of university buildings, then a cityscape, and finally a warehouse with conveyor belts and trucks. The woman is shown again, looking out a window, then in a classroom setting with other students. The ad concludes with shots of the university campus and a banner that reads 'GROW THE GOOD IN BUSINESS'. The final screen displays the Mendoza College of Business logo and website.