A professional woman speaking directly to the camera with a Harvard Business School affiliation.

The video opens with a medium shot of Jill Avery, a blonde woman in a tan blazer, speaking directly to the camera. She gestures with her hands as she talks. A lower-third graphic identifies her as Jill Avery, Senior Lecturer of Business Administration, Harvard Business School. The scene then cuts to two people, a woman and a man, looking at a tablet in an office setting. This is followed by a shot of a group of five people in a meeting around a table with a laptop. The video concludes with a full-screen graphic for Harvard Business School Online, featuring the Harvard crest and the text 'Personal Branding' and 'online.hbs.edu'.