A woman speaking directly to the camera, identified as a Senior Lecturer from Harvard Business School.

The video opens with a woman, Jill Avery, Senior Lecturer at Harvard Business School, speaking directly to the camera. She gestures with her hands as she talks about personal branding. The scene then transitions to a graphic illustration of a woman looking at a circle filled with various brand-related imagery like a car, guitar, and lipstick. The video then shows a diverse group of people in business attire sitting around a table with laptops, engaged in a discussion. This is followed by a shot of two colleagues looking at a tablet in an office setting, and then a wider shot of the same group in a meeting. The video concludes with Jill Avery speaking again, followed by an end card displaying the Harvard Business School Online logo and website.