A woman smiling and introducing herself on a tram.

The video opens with a woman, Sarah McLeod, sitting on a tram seat, smiling and talking. The scene then cuts to an exterior shot of a tram with a large advertisement featuring Sarah and other students. The ad is for Edinburgh Napier University. The video returns to Sarah on the tram, continuing her explanation. The pacing is conversational and personal. The final shot is a red end card with the university logo and slogan.