Views
183.4M
Likes
474,356
Published
Sep 11, 2025
Est. ad spendhigh confidence
$3.6M–$9.1MHow we estimate →
Duolingo — Learn Chess
Metadata
- Brand
- Duolingo
- Landing page
- Domain
- play.google.com
- Language
- EN
- Countries
- FI, DK, NO, SE, AU, NL, PH, IN, KR, HK, KH, DE, IT, ES, AS, MV, EG, QA, MP, AI, ZM, MZ, BN, LK, SA, BF, GM, MQ, TG, JO, MW, SR, AO, CV, ET, KM, GN, MA, BJ, RW, YT, SD, MY, KE, GH, TC, AF, TT, KW, BW, ST, MF, SO, TD, DZ, CW, BQ, CD, SX, PG, KY, CF, JM, SB, ZA, GW, SL, PK, LY, VI, VG, IQ, GA, FJ, MR, TN, TZ, LS, ZW, SN, CM, OM, BH, AW, NG, ML, GY, NA, MG, HT, TL, AE, DJ, LB, GP, YE, UG, MN, MU, PF, BB, GU, BT, NC, BI, CI, NP, BE, JP, CZ, TW, SG, US, ID, FR, GB, JE, MD, RS, FO, UZ, LI, TJ, KZ, TM, AZ, KG, ME, GL, AM, BA, GI, IM, AL, GG, XK, GE, MK, IE, PR, BD, PL
View Count History
Visual description
The ad opens with Duolingo's owl character, Duo, looking stressed under a spotlight on a chessboard. A hand places a chess king piece. The scene transitions to a man with a mustache, also looking stressed, playing chess on a phone. The ad shows quick cuts of chess pieces and puzzles, with Duo appearing to teach the man chess moves. The man gets increasingly frustrated, eventually crying. The ad ends with the Duolingo logo and app store download buttons.
Hook
Duolingo's owl character looking stressed under a spotlight on a chessboard.
