The CFA Institute logo and the text 'One financial designation. Global recognition.'

The ad opens with the CFA Institute logo on a dark blue background. It transitions to a woman walking up stairs outdoors, with text overlayed. Then, a woman named Kate Freeman, CFA, is shown sitting outdoors. Next, a woman named Janice Dibia, CFA, is shown walking into an office and then sitting at a desk. She is then shown on the phone and in a meeting. The ad then shows the woman from the beginning walking down stairs. Finally, the woman is shown working on a laptop, followed by a close-up of a CFA Institute certificate. The ad ends with the CFA Institute logo.