The initial large text 'SABEMO' with blurred letters and the subsequent text about irresistible things.

The video opens with the word 'SABEMO' in large white letters against a green background, with the last letters blurred. It transitions to 'SABEMOS' with a woman's face in the 'O', followed by text about irresistible things. Then, it shows cute animals (a panda and dogs) with text like 'OWWWNNN' and '¡Como esta!'. The video then displays text about '3 careers' with a man in a suit, followed by text about elevating skills with balloons. Finally, it shows the 'Facultad de Ciencias Sociales y Humanísticas' in Bogotá, with a cat in a location pin icon. It then highlights three programs: Psychology, Sociology, and Social Work, each with a short video clip and a description. The ad concludes with text about '38 years of trajectory' and 'The generation that transforms', featuring the logo 'AREANDINA'. The editing is fast-paced with quick cuts and text animations.