A young girl reaching into a cooler filled with ice cream.

The ad opens with a young girl sitting on grass, reaching into a cooler filled with ice and Monte ice cream bars. The camera then pans to a close-up of the cooler's contents, showing various flavors of Monte ice cream. Next, the girl is shown taking a bite of an ice cream bar. The scene shifts to a family – two parents and the girl – standing in a backyard, all holding and eating Monte ice cream. The ad concludes with a shot of the different Monte ice cream flavors, with a splash of milk or cream behind them.