The animated cat and the "zooplus" logo.

The ad opens with the Zooplus logo and a cartoon cat. It then transitions to show various brands of pet food, including Wolf of Wilderness, Smilla, Rocco, Concept for Life, Cosma, and Purizon. Animated dogs and cats appear throughout, interacting with the products. The pacing is quick and dynamic, with smooth transitions between scenes. The final scene shows several animated pets gathered together with the Zooplus logo and website address.