A clean, modern white rice cooker is presented in a kitchen setting.

The video opens with a close-up of a white Zojirushi Micom Rice Cooker & Warmer, model NL-EAC10/18. It then shows the control panel, the interior with rice, and various dishes prepared using the rice cooker, including sushi, brown rice with miso soup, curry with rice, quinoa salad, oatmeal with fruit, and strawberry shortcake. The ad concludes by showing the rice cooker in black and white, available in 5.5 and 10 cup sizes.