The large, animated kiwi mascots and the energetic split-screen editing immediately capture attention.

The video features a split-screen format, showcasing various scenes related to Zespri kiwifruit. One side often shows people interacting with large kiwi mascots or enjoying kiwifruit. The other side displays activities like blending kiwi smoothies, people riding bicycles with blenders attached, and close-ups of people eating kiwifruit. The overall pacing is quick and energetic, with frequent scene changes. A recurring visual is the Zespri logo and the slogan 'POV: DU KIWI = POWER'.