The Zespri logo and a scenic shot of a kiwi orchard.

The ad opens with a shot of a kiwi orchard under netting, with the Zespri logo visible. It then transitions to show Carla, a Zespri kiwi farmer in Italy, walking through the orchard. She is shown inspecting the kiwis on the vine. Later, she is seen with her family, discussing the business. The ad concludes with Carla standing confidently in an orchard, and then a close-up of kiwis on the vine. The Zespri logo appears again at the end.