The striking close-up of the two models with intense gazes and the prominent YSL logo.

The ad opens with a close-up of two models, one with dark hair and the other with dark skin and a symbol on her forehead. The YSL logo appears. The video then transitions to extreme close-ups of eyes, showing mascara being applied and the resulting voluminous lashes. Text overlays highlight "+200% VOLUME" and "INSTANTLY LASHES LOOK THICKER". There are shots of the mascara wand and a close-up of melted chocolate, possibly representing the new brown shade. The ad concludes with the two models posing with the mascara product, and the YSL logo and product name are displayed.