The dramatic reveal of the 'World of Warcraft: Wrath of the Lich King' logo with a cracking ice effect.

The video opens with the 'World of Warcraft: Wrath of the Lich King' logo, appearing frozen and cracking. It transitions to a close-up of a sword striking a surface, causing it to shatter. The Lich King, in full armor and cape, is then revealed, holding his sword. The advertisement shows the magazine cover and accompanying collectible items. A man is shown ordering on a laptop, followed by a woman receiving packages. The ad concludes with a woman looking at her phone, highlighting benefits.