The ad opens with a close-up of the Wilkinson Sword Intuition Complete Care Bikini razor packaging.

The ad opens with a close-up of the Wilkinson Sword Intuition Complete Care Bikini razor packaging. It then cuts to a woman with wide eyes holding the razor, followed by shots of different women using the razor on their bikini lines in various settings, including a bathroom and a locker room. The editing is quick-paced, interspersing close-ups of the razor and the women's faces with shots of them using the product. The ad concludes with a shot of the razor and then the product packaging, followed by the brand logo.