90% OF THE MEAT YOU BUY IN GROCERY STORES

The ad opens with a woman in a grocery store looking at meat. Text appears stating "90% OF THE MEAT YOU BUY IN GROCERY STORES COMES FROM FACTORY FARMS. THEY'RE INHUMANE." The scene shifts to crowded factory farms with chickens, then cows in pens, then pigs in confinement. Text continues: "THEY'RE INCREASING RESISTANCE, INCREASING TO VETERINARY DRUGS. AND THEY'RE ENVIRONMENTAL IN MANY WAYS, FROM DEGRADING OUR TOP SOIL TO LITERALLY POISONING OUR WATERWAYS, OUR AIRWAYS." A woman is then shown speaking to the camera, followed by scenes of cattle grazing in fields and a box of meat products. The ad concludes with a family walking in a field and text promoting "WILD PASTURES" and a discount offer.