The initial screen shows pricing tiers for a wearable subscription, immediately posing a question about cost.

The ad opens with a comparison of WHOOP membership plans, showing monthly, 12-month, and 18-month options with prices. It then transitions to a woman holding a WHOOP band, with text overlaying the screen. The video shows a price comparison chart, a bar graph illustrating annual costs, and then close-ups of people wearing and interacting with the WHOOP band. It features testimonials and highlights the device's features like sleep tracking, heart rate, and recovery metrics. The ad concludes with a call to action for a risk-free trial.