The opening drone shot of the scenic Canadian landscape with the Wendy's logo.

The ad opens with a sweeping drone shot over a picturesque Canadian landscape featuring farms, forests, and mountains. The Wendy's logo is prominent. Text appears on screen: "PRODUITS LAITIERS CANADIENS". The scene then shifts to a field filled with giant, red Wendy's Frosty cups, some with chocolate and some with vanilla tops. Finally, a farmer in a cowboy hat stands next to a giant Frosty cup, with the price displayed. The pacing is slow and scenic at first, then becomes more whimsical with the giant cups.