The contrast between the messy hair and the perfectly curled hair at the beginning of the video.

The video starts with a split screen showing messy, frizzy hair in the top panel and beautifully defined curls in the bottom panel. The video then transitions to a man in a bathroom, showing his frizzy hair and explaining that he has a secret product. He demonstrates wetting his hair and applying a cream, showing the transformation to defined curls. The final shots show the product packaging and the man's styled hair.