The striking visual of the woman with voluminous hair and the prominent product bottle.

The ad opens with a close-up of a woman with wavy, reddish-brown hair, looking over her shoulder. A bottle of Vichy Dercos hair serum is prominently displayed next to her. The scene transitions to a close-up of a red liquid drop, with text overlayed. This is followed by a shot of a clear liquid drop with bubbles, also with text. The ad concludes with a close-up of a man in a white lab coat, looking directly at the camera.