The initial close-up shots of faces and the prominent VICHY DERCOS branding.

The video opens with a close-up of two people's faces, then transitions to a close-up of a scalp being examined by gloved hands. It then shows a bottle of Vichy Dercos Aminexil Clinical R.E.G.E.N. Booster serum next to a woman's face. The ad features abstract red liquid animations and close-ups of hair strands. It includes before-and-after images of hair density for men and women after 8 weeks of treatment. The video ends with a shot of the product bottle.