A close-up of a man's face and the prominent product bottle.

The ad opens with a close-up of a man with curly hair, holding a bottle of Vichy Dercos Aminexil Clinical R.E.G.E.N. BOOSTER. The scene transitions to black and white, showing the man touching his hair and scalp, with text overlayed. It then shows a close-up of his eyes and scalp, followed by a dramatic, slow-motion shot of a red liquid drop, representing the serum, with bubbles. The visuals are sleek and focus on the product and its effects.