The ad opens with a bold red background and the Vichy Dercos logo, immediately establishing a strong visual identity.

The ad opens with a striking red background featuring the Vichy Dercos logo and two models. It then transitions to close-ups of hair, showing hands in white gloves examining a man's scalp, followed by a woman with flowing hair next to the product bottle. The visuals highlight the product's texture and efficacy with abstract red liquid animations and microscopic views of hair follicles. Before-and-after images of hair density for men and women are presented, followed by a close-up of a woman's hair and a man touching his hair. The ad concludes with a shot of the product bottle.