A man in a lab coat introduces the Vichy Dercos brand.

The ad opens with a man in a lab coat in a modern clinic setting, with shelves of Vichy Dercos products behind him. It transitions to close-ups of hair and scalp, with text overlays highlighting product benefits. A woman with red hair is shown with the product bottle. The ad then shows before-and-after images of hair density for men and women, followed by statistics on hair growth and volume. The final scenes feature the product bottle and the Vichy Dercos logo with a dermatologist recommendation.