A woman states, "I'm 71 and I'm absolutely TERRIBLE at skincare."

The video features several women of different ages, all appearing to use a skincare product. It starts with a woman in her 70s holding a bottle of serum, then shows her applying it. Another woman is shown laughing outdoors, followed by a close-up of the serum bottle. The video then shows a woman washing her face, applying the serum, and smiling. Another segment shows a woman in a kitchen with the serum, then a woman in bed. The video transitions to close-ups of skin application, then shows the serum bottle again with orange slices. A woman in a plaid shirt expresses something with her hands. Another woman is shown with various skincare products on a counter, then a close-up of half-opened jars. The serum bottle is shown again, with a hand in a blue glove. Finally, a woman with long blonde hair smiles and touches her face, followed by a woman in a mirror saying her granddaughter said she looks younger. The ad ends with a product shot and a call to action.