The ultrasound image of a fetus.

The ad opens with a close-up of an ultrasound screen showing a fetus. It then cuts to a couple looking concerned in a hospital room as an ultrasound is performed. The woman is shown trying on jeans, looking frustrated, and then the scene transitions to her holding a baby. The baby cries, and then the father holds the baby. The final scenes show the baby playing happily on a white blanket, with the brand logo and tagline appearing on screen.