Close-up of a branded holster with embossed logo.

The ad opens with a close-up of a black leather holster with the Vedder Holsters logo embossed on it. It then transitions to a man wearing a grey t-shirt and jeans, with a gun in a tan holster on his hip. The camera zooms in on the holster and gun. Another shot shows a man with a beard, wearing a camouflage jacket, speaking directly to the camera. The ad then shows a close-up of a gun in a blue and black patterned holster. The final shot is an end card with the Vedder Holsters logo and company information.