A woman in an elevator holding a large, awkward box.

The ad opens with a woman in an elevator holding a long cardboard box. The elevator doors open, and she exits. The scene transitions to a close-up of a chocolate protein pudding cup. A spoon dips into the pudding, showing its smooth texture. The ad then shows a person with visible musculature holding the pudding cup in a grocery store aisle. The visual effect of light rays emanating from the person suggests energy or vitality. The ad concludes with the product packaging and the tagline.