Children drawing on a car with chalk.

The ad opens in a garage where two children are drawing on a car with chalk. One child is sitting on the car's roof, wearing a party hat. Another child is kneeling and drawing on the car door. A man, presumably their father, enters the garage and looks at the drawing. The scene then shifts to a grocery store aisle with refrigerators displaying 'Profeel' products. A store employee stands near a checkout counter. The ad then shows a CGI animation of a human body, revealing muscles, eating a cup of 'Profeel' protein pudding. The final shot is a product shot of the 'Profeel' protein pudding with chocolate pieces and liquid chocolate swirling around it, against a brown background.