Close-up of dry, flaky skin on an elbow.

The ad opens with a close-up of a woman's elbow showing dry, flaky skin. This is followed by extreme close-ups of irritated skin. The scene then shifts to a woman holding a bottle of Uriage Xemose C8+ balm, with text overlays. A child's arm is shown being touched, and then the woman and child embrace. The ad ends with a close-up of the woman's face.