The large, bold price of $3.99 and the vibrant red background with snowflakes immediately catch the eye.

The ad opens with a close-up of three bags of Urge! Beef Jerky, with the middle bag being the most prominent. The background is a festive red with falling snowflakes. The Kwik Trip logo appears in the bottom left corner. The camera then zooms out slightly to reveal the price and promotional details. The overall presentation is bright and appealing, with a focus on the product.