Tower Bridge in London is unexpectedly covered in a giant, quilted, blue material.

The ad opens with a wide shot of Tower Bridge in London, which is covered in a large, quilted, light blue material, resembling a puffer jacket. The camera then zooms in on the bridge's towers, showing the quilted texture up close. It then cuts to a shot of a light blue puffer jacket with a hood, displayed against an orange background. The jacket is shown with and without text overlay. The ad concludes with the Uniqlo logo and 'LifeWear' text.