Tower Bridge covered in a giant blue puffer jacket material.

The video opens with a wide shot of Tower Bridge in London, which has been covered in a giant, puffy, quilted blue material. The camera then zooms in on the bridge, showing details of the material and water droplets on it. Finally, it transitions to a product shot of a blue puffer jacket with a hood, also featuring the quilted pattern, against an orange and white gradient background. The UNIQLO logo appears at the end.