A man excitedly holding a tub of protein powder while another man gestures wildly.

The ad opens in a supplement store with two men discussing protein. One man holds a tub of protein powder and the other gestures animatedly. The scene shifts to a man in a lab coat and another man in a light-colored shirt, with the latter holding a glowing holographic cow, then a vial of red liquid. The ad then shows the two men from the beginning, one holding a shaker bottle and the other looking skeptical. The final shot is a close-up of a tub of protein powder with text overlay.