The contrast between the cozy interior of the bus and the sudden, heavy snowfall.

The ad opens inside a bus with two women, a younger one with headphones and an older one. Snow begins to fall heavily outside, and the snow starts to accumulate inside the bus. The younger woman looks up in surprise as snow covers her face. The older woman pulls a lip balm from her bag and applies it. The scene transitions to show the text "MÆRK SNEBOLDEFFEKTEN" and the Toms logo.