The sudden eruption of snow and powder.

The ad opens with a close-up of a young person with blonde hair, looking down and then up at the camera. The setting appears to be a small convenience store or kiosk, decorated for Christmas with a small tree. The person is behind a counter, and the shelves behind them are stocked with various products. The scene then shifts to a close-up of a bag of candy on the counter, followed by the person taking a small white candy and putting it in their mouth. Suddenly, a burst of white powder or snow erupts, obscuring the view. The scene then transitions to a woman with curly hair, wearing a coat and scarf, standing in the store as snow falls heavily. The store is now covered in snow, and the young person is still behind the counter, which is also covered in snow. The woman looks surprised. The ad ends with a shot of the store interior, with snow falling and the text "MÆRK SNEBOLDEFFEKTEN" appearing on screen.