The initial close-up of the shimmery makeup swatch and the text "I can't stop buying new shades of this product!"

The video opens with a close-up of a hand swatching a shimmery, peachy-toned makeup product on an arm. Text overlays appear, expressing enthusiasm for buying new shades. The video then transitions to show several shades of Thrive Causemetics Brilliant Eye Brighteners, with names like Shenna, Callie, Pili, and Stella. A woman is shown applying the product to her eyelids, demonstrating its ease of use and smooth application. The ad highlights a special offer of $8 off two shades and suggests using different shades for everyday looks versus going out. The video concludes with a shot of multiple product tubes and a split-screen showing different eye looks, asking the viewer to choose their favorite shade, followed by an end card with the brand logo and a 'Shop Now' button.