A close-up of eye makeup application with the text 'This is a must-have for women over 50!'

The video opens with a close-up of an eye being made up with an eyeshadow stick. A woman with gray hair and dramatic makeup appears in a smaller frame, holding a teal makeup stick. The video then shows three different colored eyeshadow sticks, followed by a close-up of the woman applying the teal stick to her lower lash line. Swatches of the eyeshadows are shown on skin, and then a split screen shows the woman's eyes with and without the product. The video ends with a shot of the product packaging and a call to action.