The visual of a dropper bottle submerged in a pile of rice is unusual and attention-grabbing.

The video opens with a close-up of a pile of white rice, with a white dropper bottle from The Ordinary partially submerged. The text 'Nouveau' appears. The camera then pans slightly, revealing more rice and the bottle. Another bottle with a pinkish hue is briefly visible. The text 'Une émulsion hydratante (presque) imperceptible.' appears. A hand reaches into the rice, holding the bottle. The scene transitions to a close-up of a clear, viscous liquid with bubbles, with the text 'Hydrate comme une crème riche.' The bottle's label is shown in detail, reading 'Rice Lipids + Ectoin Microemulsion'. The dropper mechanism is shown in action, and the text 'Avec la sensation d'un sérum.' appears. The bottle is then placed on a white pedestal. The final shot shows the bottle on the pedestal with the text 'Microémulsion de Lipides de Riz + Ectoine.' The Ordinary logo appears on a white background.