A multi-tool axe being used to cut open a package of The North Face jackets.

The video opens with a hand holding a multi-tool axe over a package of The North Face jackets. The axe is used to cut open the plastic packaging. The jackets are then revealed and laid out on a wooden table. A Nike t-shirt and sneakers are also shown. The video ends with a shot of the jackets, t-shirt, and sneakers arranged on the table.