The dramatic pour of the dark red jelly liquid from the candy.

The ad opens with a close-up of a raspberry and a strawberry next to a cut-open jelly candy filled with dark red liquid. The text 'WE'VE GOT JUICY NEWS' appears. The liquid then dramatically pours out of the candy, emphasizing its juiciness. Finally, a bag of 'JUICY BURSTS' strawberry and raspberry flavored jellies is shown with the fruits and candies.