A bride and bridesmaids posing under a floral arch.

The ad opens with a bride and her bridesmaids posing under a floral arch. The bride is then shown in a close-up, smiling. A photographer with multiple cameras is shown adjusting his equipment. The bride is then seen with a groom who is comically wrapped in a black trash bag. The photographer is shown again, looking frustrated. A close-up of the bride and the trash-bag-clad groom follows. A web browser shows 'theblacktux.com'. The full wedding party is shown, with the groomsmen also in trash bags. A box from 'The Black Tux' is opened, revealing a white shirt, black bow tie, and patent leather shoes. The ad ends with a shot of the bride and a groom in a proper suit, with 'The Black Tux' logo and website displayed.