A woman enjoying coffee with a prominent logo.

The ad opens with a woman enjoying a cup of coffee, with a stylized logo overlay. It then transitions to an aerial view of a schoolyard with many children in purple and green uniforms. The scene shifts to a close-up of coffee cherries on a branch, then to two young people, Nuru and Git, holding coffee cherries. The ad shows a field of young coffee plants being tended by several women. Finally, it shows a bag of Tchibo coffee and a glass of espresso, with a barista in the background.