The initial shot of three Tarte Shape Tape concealers against a backdrop of foundation swirls.

The ad opens with three Tarte Shape Tape concealers lined up against a background of swirled foundation shades. The screen then transitions to show the Tarte logo and the words "SHAPE TAPE CONCEALER" over swirled foundation. It then shows close-ups of diverse women applying and wearing the concealer, highlighting its coverage and matte finish. The ad concludes with a grid of nine women of different ages and ethnicities, each smiling and holding a Tarte Shape Tape concealer.