The striking visual of the three Syoss Oleo Intense hair dye boxes with luxurious golden accents and the word 'NOVINKA' (New) immediately catches the eye.

The ad opens with a shot of three boxes of Syoss Oleo Intense hair dye against a dark, luxurious background with golden streaks. The boxes display models with different hair colors: blonde, brown, and red. The camera then zooms in on a golden, oil-like droplet, followed by close-ups of healthy, colored hair. The ad concludes by showing the three hair dye boxes again, with text encouraging viewers to discover the product.