The initial display of three vibrant hair dye boxes with striking visuals of models.

The ad opens with a close-up of three Syoss Oleo Intense hair dye boxes, showcasing different shades: blonde, brown, and red. The camera then zooms in on the product components, followed by a shot of someone washing their hair with foamy shampoo. A woman with dark, wavy hair is then shown, with text highlighting '100% Mehr Glanz' (100% More Shine). The ad concludes by showing the three hair dye boxes again, with a call to action to discover the new hair color.